Brazilian Jiu Jitsu (BJJ) has always been a foundation of mixed martial arts, but it has often struggled to stand alone as a spectator sport. That’s beginning to change. With the UFC launching dedicated BJJ events and grappling showcases, the sport is gaining unprecedented exposure and opportunities that will fuel long-term growth.
Mainstream Exposure
The UFC brand carries global recognition, and by promoting BJJ events, the organization instantly elevates jiu jitsu in the eyes of casual fight fans. High-quality production, professional commentary, and global distribution make grappling accessible and exciting for a new audience. This kind of mainstream spotlight has the power to do for BJJ what the UFC originally did for MMA.
Opportunities for Athletes
For years, many of the best jiu jitsu athletes were known only in niche circles. With UFC-backed grappling events, they now have access to bigger stages, better pay, and new sponsorship deals. This shift creates a sustainable career path for athletes while inspiring younger practitioners to train harder, knowing there’s a legitimate professional future in jiu jitsu.
Growing the Fanbase
One of the hurdles BJJ has faced is how complex it looks to outsiders. UFC production brings structure and entertainment value—focusing on submissions, fast-paced scrambles, and rivalries that pull viewers in. Over time, this makes BJJ easier to understand and more fun to watch, which is exactly how MMA grew into a global sport.
Integration With MMA
Since many UFC fights are decided by grappling exchanges, it’s natural for MMA fans to take an interest in standalone jiu jitsu events. This crossover creates a funnel where casual viewers learn about submissions, then become lifelong fans—or even step into a gym themselves.
Long-Term Impact
With UFC support, the future of BJJ looks stronger than ever:
- Higher athlete pay → more professional talent in the sport.
- Professional events → exciting to watch and easy to follow.
- Global reach → new fans and practitioners worldwide.
- Stronger grassroots growth → more gyms, more tournaments, more participation.
Brazilian Jiu Jitsu has always been respected on the mats and inside the cage. Now, with the UFC pushing grappling into the spotlight, it’s positioned to grow into a mainstream spectator sport that reaches beyond martial arts circles and into the global stage.