Our Mission

At Cut Raw Performance, our mission is to empower athletes and everyday individuals with the tools and knowledge they need to recover fully, perform at their highest level, and grow both in and out of training. Founded by Kane Shirley—jiu jitsu athlete, NASM-certified trainer, and lifelong competitor—Cut Raw is built on the belief that peak performance starts with proper recovery.

We strive to be more than just a brand; we are a destination for recovery solutions, strength and conditioning resources, and performance education. From recovery kits to practical guides, to nutrition and fight camp programs coming soon, we are dedicated to serving athletes—especially those in combat sports—while also supporting anyone committed to improving their health and fitness.

As we grow, our vision is to expand globally, helping people everywhere unlock their potential while allowing us to care for our families the way we care for our customers. At Cut Raw Performance, recovery isn’t just a step in the process—it’s the foundation for greatness.