Cut Raw Performance was founded by jiu jitsu competitor and athlete Kane Shirley, built from firsthand experience grinding through full-time work, tough training sessions, and nonstop competition. Like many athletes and everyday warriors, Kane grew frustrated with products that overpromised and underdelivered — supplements packed with fillers, tools that didn’t last, and gear that couldn’t keep up with the lifestyle.

That frustration became fuel. Cut Raw Performance was born to strip away the noise and deliver only what truly works.

At Cut Raw, we keep it simple: no fluff, no wasted time, no gimmicks. Everything we offer is tested, trusted, and built to perform

What We Provide

• Recovery Tools – massage guns, foam rollers, massage balls, and more to keep you moving, healing, and ready for the next session.
• Supplements – clean, 3rd-party tested formulas (protein, creatine, pre workout, and more) with no “extra” ingredients — only what fuels real results.
• Performance Wear – athletic clothing for men and women designed to handle the grind of training and everyday life.
• Programs & Guides – lifting programs, hydration guides, and more resources to help you perform at your best.

Who We’re For

Whether you’re a competitor chasing gold, a hobbyist pushing yourself after work, or a parent balancing training and family life, Cut Raw is built for you. As a new dad himself, Kane knows the importance of staying sharp, healthy, and strong — even when time is limited.

We’re not just a brand. We’re a community of people who train hard, live harder, and refuse to cut corners — only what’s raw.

Support Cut Raw. Support a simple vision: performance made accessible, honest, and effective.