At Cut Raw Performance, we believe performance isn’t just about how hard you train—it’s about how well you recover, move, and prepare for the grind of life and sport. Founded by Kane Shirley, a dedicated jiu jitsu athlete, NASM-certified personal trainer, and new father, Cut Raw Performance was built with one mission in mind: to provide athletes and everyday people with the tools, gear, and resources to feel better, perform better, and recover smarter.
What Does “Cut Raw” Mean?
The name Cut Raw represents resilience, grit, and authenticity. In training and in life, progress doesn’t come polished—it’s built through hard work, dedication, and consistent effort. At Cut Raw Performance, we embody that mindset. Our brand is about staying raw, pushing past limits, and cutting through the noise with products and programs that actually make a difference.
Our Product Collections
We’ve created a wide range of collections designed for recovery, mobility, performance, and combat sports:
✅ Recovery Tools
Performance begins with recovery. That’s why we offer:
- Massage guns to relieve soreness and improve circulation
- Foam rollers & massage balls to loosen tight muscles
- Electric vacuum cupping for deep tissue recovery
- Premium red light therapy, cold plunge tubs, and saunas to accelerate healing and maximize recovery
✅ Mobility Gear
Whether you’re training in the gym, rolling on the mats, or just staying active, mobility is key. Our gear includes:
- Resistance bands for strength and stability
- Yoga mats & yoga blocks for flexibility and balance
- Mobility tools to improve range of motion and injury prevention
✅ Gym Performance Collection
We also provide high-quality men’s and women’s gym wear, designed to handle sweat, movement, and performance.
✅ Jiu Jitsu Gi & No-Gi Gear
As a brand built by a jiu jitsu athlete, we know the importance of durable, performance-ready gear. Our BJJ Gis, rash guards, and No-Gi apparel are designed for serious practitioners who need gear that lasts.
✅ Digital Training Programs & Guides
Cut Raw Performance goes beyond physical products. We also offer:
- Strength & conditioning programs
- Nutrition and hydration guides
- Jiu jitsu instructionals
These resources ensure that you’re not only equipped with the right tools but also the knowledge to maximize your performance.
Why Choose Cut Raw Performance?
There are plenty of fitness brands out there—but Cut Raw Performance is different. Here’s why:
-
Built by an Athlete for Athletes (and Everyone Else)
Founder Kane Shirley isn’t just a business owner—he’s a jiu jitsu athlete and certified trainer who understands what athletes actually need to train harder, recover faster, and feel better. -
Recovery & Performance Under One Roof
Most brands focus on either fitness gear or recovery. At Cut Raw, we combine both. That means you don’t need to shop around—we’ve got your training, mobility, recovery, and performance covered. -
Premium Quality, Athlete-Tested
Every product in our store is selected with performance and durability in mind. If it doesn’t pass on the mats, in the gym, or in everyday training, it doesn’t make the cut. -
For the Jiu Jitsu Community & Beyond
While we’re deeply rooted in jiu jitsu culture, our gear is built for anyone who wants to feel and perform at their best—from weekend warriors to elite athletes. -
More Than a Brand—A Movement
Cut Raw Performance is about more than just selling products. We’re building a community of people who share the values of discipline, recovery, performance, and growth.
Join the Cut Raw Movement
We may be new to the scene, but our vision is big: to become the go-to hub for athletes, fitness enthusiasts, and everyday movers who want to push their limits while taking care of their bodies. Whether you’re looking for a massage gun after a tough workout, a new rash guard for jiu jitsu class, or a strength program to level up your training, Cut Raw Performance has you covered.
🔥 Ready to take your performance and recovery to the next level?
Explore our collections today at Cut Raw Performance.